To focus on rural revitalization and release the potential of financial services for rural areas, DCFCS launched the e-Agriculture rural comprehensive service platform and the e-Village life circle comprehensive service platform. They integrate technologies, finance, and scenarios, make data interoperable across multiple platforms, build a full ecosystem, accelerate the interaction between scenario needs and financial services, facilitate innovation, and practice inclusive finance to benefit multiple parties and create win-win results.

e-Agriculture integrates cross-sector resources and collaborates with partners to co-build a rural service ecosystem. It creates an open and shared, urban-rural interconnected, scenario-integrated, digitally operated, and ecologically complementary comprehensive rural service platform. By incorporating various service scenarios for businesses (B-end), consumers (C-end), and Government(G-end) into the platform's service ecosystem, it assists financial institutions in establishing comprehensive integrated rural financial service models. It promotes the sharing and integration of financial data, scenarios, and services in the agriculture, rural areas, and farmers (the 'three rurals') sector, fostering new forms of rural services.

e-Agriculture has established a unique 'ecosystem' for rural areas, extending the reach of banking services to thousands of households, fields, and every corner of rural regions with low-cost investment. It provides a foundation for digital marketing and intelligent risk assessment for financial institutions, laying the groundwork for a digital countryside.

The “e-Village” Life Circle Comprehensive Service Platform integrates bank and local merchant resources, working together with cooperative merchants to build a local life circle service ecosystem. Focused on meeting the daily needs of the general public, it starts from everyday aspects such as clothing, food, housing, and transportation, incorporating the living and production scenarios of “B (banks) + B (businesses) + C (customers)” into the platform's service ecosystem. By issuing benefits to bank customers and having local merchants validate these benefits, it increases cooperation opportunities between banks and merchants. At the same time, it embeds financial services into the lives of bank customers, promoting new consumption service models, creating a 30-minute convenience life circle, and helping the public genuinely enjoy consumption discounts and improved quality of consumption.

Each party in the ecosystem benefits from it.

● Banks: Increase the retention of regular customers and promote the development of new customers; promote digital transformation and build banking consumption scenarios; and integrate local merchant resources and expand market competitiveness.

● Merchant: Increase customer traffic and sales; promote customer relationship maintenance; and improve service quality and efficiency.

● Clients: Increase extra interests and benefits; better shopping experience with diversified options; strengthen relationships with banks and obtain personalized services; enhance wealth management awareness and help plan long-term benefits rationally.