Digital Marketing Scenario Cloud provides financial institutions with intelligent, online, and open digital marketing services. By utilizing user profiling and customer insights, it matches financial scenarios, financial products, marketing campaigns, offering channels, and target clients in a differentiated manner. This enables personalized marketing strategies tailored to individual users, ultimately achieving precise marketing objectives.

By using scenario-based finance, the system provides customers with one-stop intelligent marketing services, including scenario marketing, event marketing, equity points marketing, community marketing, etc. Through the SaaS cloud service, clients can easily plan, execute, and monitor a full range of marketing scenarios, realize scenario-based, intelligent, and automated precision marketing, and enhance their refined marketing and operation capabilities, omnichannel integration capability, and full-journey perception capability of marketing.

Planning and operational services combine people, events, and scenarios, supported by a data platform. Utilizing big data analysis and considering user tags, behavior patterns, current hot topics, and corresponding specific scenarios, they devise and output the required scenario marketing plans. These plans are then complemented with operational services like immediate discounts upon payment, check-in gift vouchers, group buying flash sales, and so forth, to increase user activity and platform transaction volumes.

Consulting services involve gaining a deep understanding of the client's business conditions and market competition status. They provide customized marketing consulting services to help clients formulate digital marketing strategies suitable for their development, along with continuous operational support and services to ensure the ongoing optimization and upgrading of digital marketing activities.